Colombo: The highest number of British tourists in 2009 was recorded in the month of August, an increase of more than 1,000 visitors or 16.9 percent compared to August of last year, Sri Lanka Tourist Promotion Bureau said.
Forward bookings show a favourable end to the year 2009, the Bureau said adding that this was possible due to Sri Lanka’s triumph over the terrorism and the subsequent relaxation of the UK Foreign and Common wealth Office advice, which has opened up additional major tourist attractions such as Yala National Park, Trincomalee, and Arugam Bay.
“We are delighted that people have chosen to visit over the last few months, showing the renewed confidence in Sri Lanka as a safe and value for money destination,” UK Director of Sri Lanka Tourism said.
“We have worked on a persistent promotional campaign in conjunction with the hotel industry back home and with our airline and tour operator partners in the UK, and the results have been very positive. To have improved visitor figures during the recession shows that the British public are aware of the diversity that Sri Lanka offers and keen to experience an Indian Ocean break, at an attractive price,” the Director added.