Five countries including Sri Lanka – dubbed the SLIMMA nations – have been highlighted for their future growth potential. The World Travel Market 2011 Industry Report has earmarked Sri Lanka, Indonesia, Malaysia, Mexico and Argentina as new emerging countries behind BRIC nations Brazil, Russia, India, China and most recently South Africa.
Sri Lanka was named as it is re-emerging after the civil war, investing in infrastructure and emphasising its natural beauty.
Indonesia was credited for its diversity, growing population high levels of disposable income.
Malaysia was described as an Asian country with more freedom than others in the region, with a developing tourism industry and aggressive marketing campaigns.
Mexico’s improved infrastructure, low taxes and high disposable income were highlighted, while Argentina was seen as an up-and-coming destination enjoying positive growth and offering good value to holidaymakers.
In last year’s report the BRIC nations were named one of the biggest growth opportunities over the next five years. South Africa has since been added, with 65% of senior travel and tourism executives viewing it as important a market as other BRIC nations.
However, South Africa was seen as the least important market to the executives’ businesses, with China the most important, followed by India, Russia and Brazil.
China’s high tourist appeal, natural beauty, growing economy and direct flights were highlighted.