Having seen the potential of the market, Sri Lanka Tourism will open a tourism promotion office in Dubai next month with an officer in-charge for the Middle East region. Beginning of this year, Sri Lanka Tourism tied up with Al Jazeera TV channel to promote the destination.
Sri Lanka Tourism delegates will participate in the 14th annual Arabian Travel Market (ATM) which is to be held at the International Exhibition and Convention Centre from May 6 to 9.
The ATM is the industry’s leading travel and tourism exhibition dedicated to unlock business potential within the Middle East and Pan Arab regions.
Sri Lanka Tourism delegates attending the event for the fifth consecutive year and will participate in the intensive meetings, seminars, press conferences and social networking opportunities along with key market players from six continents. Sri Lanka Tourism delegation is headed by the Deputy Minister of Tourism, Faizer Mustapha, who played a key role to promote the event will set off for Dubai on May 6.
A tactical promotional offer ‘Middle East Kids Go Free’, by SriLankan Airlines, for every adult ticket purchased, one child is offered a free flight, will also be launched. The theme of the SriLankan stall this year will be ‘Ceylon Tea’. The stall will also display gem and jewellery and demonstration of handicraft making. The highlight of the exhibition will be the performance of Channa’s dance troupe.
The outbound tourist from the Mid East region has increased for the last few years. The highest performer between January and March this year was the Middle East, which registered an increase of 80.6 per cent in comparison with 2007.
Of the 294.6 per cent growth from the region in March this year, Iranian tourists formed the major portion with arrivals of 1,300 during the month. These arrivals were the result of the operation of nine charter flights supported by Sri Lanka Tourism.
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