Emirates tour operators’ catalogue titled Exceptional 2010 brochure has devoted eight pages to Sri Lanka, describing the island as ‘a land bursting with colour, energy and history.’
The section provides a description of Sri Lanka’s many attractions, historic sites, cultural heritage, wildlife, hill country and beaches, and features 10 hotel properties located in the Cultural Triangle, the hill country and the western and southern coasts.
It offers a wide choice of customized tour packages as well as an eight-day tour labeled ‘Essential Sri Lanka’ and a 15-day tour titled ‘Sri Lanka in Style.’
Emirates Area Manager for Sri Lanka and the Maldives, Chandana de Silva said, “The latest Emirates Tours UK catalogue is a perfect example of how Emirates promotes travel to Sri Lanka to high-end travellers, and is a representation of the continuing commitment of the airline to this destination.”
Other destinations in the UK catalogue are Dubai, Oman, Maldives, Mauritius, Seychelles, Thailand, Malaysia, Singapore, South Africa, India, China Australia, and New Zealand.
Besides the eight-page section in the Emirates Tours UK catalogue, Sri Lanka is also featured prominently in the Emirates Holidays World of Choice global catalogue for 2009-10, with another eight-page section.
These features in the Emirates Tours catalogue shows the eagerness of airlines such as Emirates to promote Sri Lanka as a tourist destination, and in doing so reap the rewards of a long-term sustainable tourism market in southern Asia.