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Sri Lanka sees 50pc rise in Middle East tourists

Rock-fortress,-SigiriyaSri Lanka reported a 50 per cent surge in tourist arrivals from the Middle East in January 2010, compared to the same period last year, according to the Sri Lanka Tourism Promotion Board (SLTPB).

For the sun-sea-and-sand enthusiast, Sri Lanka offers unbeatable value. Due to its location along the equatorial zone it has a tropical climate which varies with the regions and the seasons. Summer temperatures range between 24 to 26 degrees Celsius and sunny, blue skies are virtually guaranteed. The island nation offers several public beaches as well as five-star beach hotels and resorts, said a spokesperson.

“A full range of water sports can be enjoyed in Sri Lanka, including swimming, sailing, windsurfing, scuba diving, water-skiing and deep sea fishing. Equipment for all sports can be hired and professional instruction is available throughout the coastal areas,” stated Heba Al Ghais Al Mansoori, Middle East director of SLTPB based in Dubai.

Divers in Sri Lanka are treated to some of the most spectacular reefs in the world as also large schools of a variety of colourful fish. The islands coastlines have dozens of famous ship wrecks dating back centuries and also coral reefs, under sea caves & rock formations all around the island.

Comfortable tours of the city are also possible with air-conditioned coaches and multi-lingual guides introducing you to the island’s unique culture.

There are more than five thousand rooms available in graded establishments along the southern coast offering a wide range of options for high spenders as well as budget travellers.

A visit to Sri Lanka would hardly be complete without sampling the wild natural beauty of the country including the scenic waterfalls, spice and tea plantations, bird and wildlife reserves, tropical jungle excursions and the luxurious yet eco-friendly accommodation, she added.-TradeArabia News Service

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Sri Lank surf scene growing at tremendous speed Sri Lanka

Sri Lank surf scene growing at tremendous speed

Surf Sri Lanka LogosArugam Bay, Sri Lanka – The local Sri Lankan surfers from Arugam bay and Hikkaduwa Surf Clubs, who received wildcard entries to the recent inaugural ASP 6 Star Sri Lankan Airlines Pro at Arugam Bay, did their country proud with solid performances against the topline international competitors who showed up for the event recently from 18 – 24 June.

The ASP granted 2 official wildcards for the local surfers to enter the main WQS event and test their skills against the pros. These were decided via the Surfing Sri Lanka Trials event which were staged two days prior on 16 and 17 June with the mini final being held on the 18th – the first day of the waiting period for the WQS event.

However due to some international surfers being absent for the event, additional spaces were also created for more local Sri Lankan surfers to enter the ASP contest and taste some real international competition action. Team Sri Lanka coaching staff Peter Rob-o and Tim Tanton were delighted with the performances of their local chargers who were up against some of the world’s best.

” We knew it would be a tall order to beat the seasoned pros from around the world but all of the Sri Lankan entrants gave a good account of themselves. It was a great opportunity for the surfers from Arugam Bay and Hikkaduwa to see and experience the real level of international competitive surfing here on their shores courtesy of the generosity of the ASP wildcard system.” explained Peter Rob-o.

“Until today, the local boys were the kings of their own beaches here in Sri Lanka and at the top of their game locally. Now after the WQS event, they know the standard of the next level to be attained if they wish to enter the professional surfing arena in the future and as a result have some real goals to aim at.” continued Rob-o. “

Whilst we here at Surfing Sri Lanka were disappointed that all of our wildcards departed the main event after only the first round, we want to thank the event sponsors Sri Lankan Airlines and the ASP for giving our surfers the opportunity to enter the Arugam Bay event and show us the level of work and training we now need to do in order to be ready for next year’s event.

This will surely raise the bar of performance surfing here in the future. It was also fantastic for the local community, kids and surfers to see their friends in the water mixing it with some of the world’s best and representing Sri Lankan surfing.”

Following two days of local competition at Main Point, Arugam Bay in good consistent swell conditions which ranged from 3 to 6 feet, the 8 finalists were decided for the Wildcard entries from around 50 local competitors who entered the Surfing Sri Lanka Trials. The results of the Trials event were:

1 W.L.U. Asanka (A Bay) 12;83 pts (Official winner of ASP Wildcard & Trials Trophy)
2. A.H.Milan (A Bay) 10.84 pts (Official winner of ASP Wildcard & Trials Trophy)
3. A.H. Pranith (A Bay) 9.20 pts
4. Natheen (Hikkaduwa) 7.93 pts
5. Sril Pranith ( A Bay) 7.33 pts
6. S. Susanthan (A Bay) 6.16 pts
7. A.H.Chanu ( A Bay) 5.44 pts
8. P. Pranjis ( A Bay) 4.84 pts

The final elimination heats for the Surfing Sri Lanka Trials were judged by the ASP World Tour judges to give the boys a feel for the procedure in the main event to follow.

The newly formed Surfing Federation of Sri Lanka would like to thank the ASP World Tour Head Judge Richard Porta, ASP judges and Tour Manager Dane Jordan for their kind assistance during the Trials event. A thank you to all of the event sponsors also – Sri Lankan Airlines, the Sri Lankan Tourism Board, Dialog and Keels.

The SFSL would also like to thank Quiksilver, Billabong and Indola Sports for their generosity and support of the Sri Lanka Surfing Federation in making these events a success. We look forward to it once again being staged in Sri Lanka in 2011.

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FlyDubai budget airline begins flights to Sri Lanka Sri Lanka

FlyDubai budget airline begins flights to Sri Lanka

en-logo_flydubaiDubai-based budget airline begins flights to its fourth new destination this week when its inaugural flight to Sri Lanka touched down in Colombo, newswire WAM reported on Thursday.

Speaking about the launch, flydubai’s CEO Ghaith Al Ghaith said: “We’re delighted to be able to expand our range of destinations in the South Asian sub-continent with the start of our flights to Sri Lanka. Sri Lanka is a popular tourist destination and by making travel to the capital a little less complex, a little less stressful and a little less expensive, I am confident this new route will be a popular one. Especially since a one way fare with flydubai costs from just AED450, including all taxes, charges and one piece of hand luggage.

Travel to Sri Lanka has shown a significant increase so far this year, with a 106 per cent growth in the first quarter of 2010, according to the Sri Lankan tourism board.

Sri Lanka’s economy has seen sustained growth in the last few years, recovering from a turbulent period marked by civil war and natural disasters. The country has shaken off these setbacks and started to re-emerge by recording a 3.5 per cent estimated GDP growth in 2009, helped along by extensive foreign investment, including trade with the UAE, WAM said.

Sri Lanka is a diverse and culturally rich country, with a strong history as a trading society as well as having a documented history of royal families that stretches back 2000 years.

Visitors are attracted to Sri Lanka by its magical mix as an exotic getaway offering stunning landscapes, abundant wildlife, tea plantations, beautiful beaches, tropical highland forests and incredible shopping. Colombo is the commercial hub and is home to more than 700,000 of the island’s 20 million residents, WAM added.

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The Waikiki Beach holiday USA

The Waikiki Beach holiday

waikiki_beach_oahu_hawaiiLocated on the sun drenched Island of Oahu, Hawaii, Waikiki Beach is one of the best known beaches in the entire world. The luxurious hotels and beach clubs set right on the beach offer sanctuary to 4.5 million visitors each year. There’s also the famous Kalakaua Avenue, which runs parallel to the beach, offering visitors a unique shopping paradise garnished with an array of fine restaurants and plenty of nightly entertainment.

Although the setting itself is attractive, Waikiki Beach is best known for its gentle waves which are ideal for beginner surfers. Surfing is the vibe, and the key attraction of Waikiki. You can rent surfboards on the beach; even take lessons if you have never surfed before, and generally get into the surfing thing.

Catamaran rides to and from Diamond Head are also popular and offered by several operators at varying departure times. Other activities on your Hawaiian holiday include kayaking, swimming, and outrigger canoeing.

Restaurants – Hawaiian cuisine is a true fusion of multiethnic dishes, and the seafood is not to be missed for anything. There are several restaurants located right on Waikiki Beach, the more famous being Duke’s Canoe Club and the Surf Room. Evenings are always magical here, you will watch the sun set over the beautiful Pacific Ocean and enjoy exquisite fine dinning in truly romantic settings.

Waikiki Beach hotels – The island of Oahu offers visitors approximately 30,000 hotel rooms, mostly located in Waikiki. As you travel along the beach from west to east beginning at Diamond Head, you’ll encounter several first class hotels including the Hilton Hawaiian Village, Sheraton Waikiki, Outrigger Regency Hawai, the Royal Hawaiian Hotel, and several others.

Popular Oahu attractions – There are many attractions for visitors to Oahu and you might do well to pickup a local brochure from your hotels travel desk. The attractions that consistently draw the most visitors each year are the U.S.S. Arizona Memorial, receiving a staggering 1.5 million visitors each year – the Polynesian Cultural Center, with up to 1 million visitors – Honolulu Zoo 750,000 visitors – Sea Life Park 600,000 visitors, and the Bernice P. Bishop Museum hosts 500,000 visitors.

The Hawaiian difference – While there are several other beach holiday options on offer, few manage to capture the pure magic and tranquillity of a holiday at Hawaii’s Waikiki. There’s a sort of character to the place that probably comes from a “hang loose” kind of surf culture. Actually, Hawaii has long been known as a tropical surfing paradise, with Maui, Waikiki and the North Shore being closely associated with the origins of surfing in the fifty’s. The surf themed art deco, the famous Hawaiian shirts, and the miniature parasols on your cocktails are all very much part of the Hawaiian deference.

So, if you’ve been looking for the ideal place for your next beach holiday, you shouldn’t have to look any further than Waikiki. There’s always a deal to be found, and there’s many high street tour operators offering discounts on hotel rooms around the year. Hawaii is also widely promoted as a family friendly holiday destination, and a little shopping around for the right deal can often save families a pretty penny.

Note that the island of Oahu is in the County of Honolulu, and is governed by the mayor of Honolulu. Technically speaking the entire island is Honolulu.

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Heritance Kandalama wins best five star resort 2010 for third successive year – Joins Hall of Fame Sri Lanka

Heritance Kandalama wins best five star resort 2010 for…

Heritance Kandalama, Sri Lanka’s most award winning hotel, has once again been rated as the best five-star resort on the island for the third consecutive year, while also being welcomed into the prestigious Hall of Fame, at the Presidential Awards for Travel and Tourism, held on 15 June at the BMICH in Colombo.

kandalamahead

The objective of this prestigious awards ceremony is to recognise and reward excellence among industry stakeholders of past and present and to encourage and ensure an even greater contribution in the future. The awards criterion is designed to motivate industry stakeholders to work towards the primary goal of sustainable development in the tourism industry.

Heritance Kandalama was adjudged the winner of the five-star resort category by a distinguished panel of judges based on a comprehensive evaluation criteria comprising revenue generation, innovation, social, cultural, environmental and economic best practices, as well as its contribution as a role model for tourism excellence.

“The ability to provide the world’s finest guest experiences is made tangible by the accolades won by Heritance Kandalama.  The awards won by the hotel are a testament of our commitment to our guests and the environment in which we operate. At Heritance Kandalama award-winning service is more the expectation than the rule, and has become part of our culture which we are all very proud of,” said B. H. R. Sariffo’deen, Assistant Vice President, Aitken Spence Hotels.

“We are delighted that Heritance Kandalama has for the third consecutive year been recognized by the Presidential Awards for Travel and Tourism.  It is a great honour to have been awarded a place in the hall of fame, which attests to our goal of striving continuously to ensure that the guest experience at our hotel is unparalleled globally.  Being recognised as the country’s best is a humbling experience, which has invigorated our commitment for delivering exceptional experiences to our guests,” said Jeevaka Weerakone, General Manager, Heritance Kandalama.

Heritance Kandalama is positioned regally by the placid waters of the Kandalama tank;  it surveys the rich wildlife that visits its precincts. Located amidst verdant jungle, calm waters and rocky mountains, it offers a holiday where one can wake up to bird calls, stunning vistas, profuse foliage and absolute luxury.  Heritance Kandalama is flanked by two UNESCO world heritage sites – the 1st century BC Dambulla rock temple and the 5th century AD Sigiriya rock fortress, while it also has its share of unrivalled international recognition.

“Winning this award for the third consecutive year is another endorsement of our commitment towards maintaining a high standard of service at our hotels. We will continuously yearn to position Sri Lanka as a world-class tourist destination,” said Malin Hapugoda, Managing Director, Aitken Spence Hotels.

The company’s premier resorts operate under Heritance Hotels & Resorts.  Its latest Heritance property in India will be Heritance Cochin, opening in 2011. It will join award-winning Hertitance Hotels & Resorts portfolio consisting of Heritance Kandalama, Heritance Ahungalla and Heritance Tea Factory.

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Exploring post-colonial travel writing Sri Lanka

Exploring post-colonial travel writing

(Encounters ) Levi-Strauss, in his classic work, ‘Tristes Tropique’, laments the disappearance of adventurous travel, and with it invigorating travel writing, as a consequence of the impact of modernization, industrialization, globalization. Indeed, this sentiment is consonant with the theme of loss that activates the book.

However, despite Levi-Strauss’ pessimism, travel writing far from being marginalized, has emerged with a renewed vigour and intensity. A plurality of factors has contributed to this enthusiasm. First, globalization and its impact has become an attractive theme for travel writers. Second, the rise of post-colonial theory and post-colonial studies, along with the re-imagining of cultural encounters that it has promoted, have given a new impetus to the investigation of travel literature in relation to questions of power.

As a student of literature and literary theory, an important facet of travel writing that I find most challenging is the complex ways in which narrative and discursive authority is acquired by the writers. It seems to me that this aspect opens up an interesting window into the textual economies and rhetorical strategies fuelling travel literature.

The concept of narrative authority in travel literature occupies a contested theoretical space. It is many-sided and raises issues of great complexity related to textuality, representation, sign, desire, power, cultural intervention and modes of sense-making. For purposes of analysis, I wish to focus on ten important questions. First, how is the self of the narrator constructed and represented in the test? What are the processes of self-making, self-unmaking, self-remaking involved? Second, how does the notion of witnessing, a opposed to seeing, operate in the text and invest it with a sense of legitimacy? How do the powers of direct encounter and the capacity for reflection enhance this phenomenon of witnessing? Third, what are the textual strategies adopted by the narrator for the purchase of authority that in the ultimate analysis has to be understood as a linguistic and rhetorical effect.

Four, how is a privileged position of knowingness constructed for the narrator? And how does he or she interiorize what is external? Fifth, what are the defining features of the subject of articulation? How do they influence the complex relationship between the observing subject and the observed object? Sixth, how are readers produced by and in travel texts? How does the narrative authority forge a community of readers? Seven, how does the travel writer cope with cultural differences and issues of otherness? How do powers of cultural translation and intervention influence this effort? Eight, how do questions of identity, imagination, reflexivity, irony, self-mockery shape travel texts and their poetics? What are the sense-making modes and procedures pursued by the narrator? What models of understanding does he or she bring to the project of textual production/ tenth, is narrative authority and the privileged sense of coherence undercut at any point by the narrative itself? How do ambiguities and fissures in the text detract from the power of authority?

These are some of the questions that one has to keep in mind as one moves forward into the analysis of narrative authority in travel writing. Admittedly, some of them are highly abstract and exceedingly complex. My focus of interest is post-colonial travel writing. The very term post-colonial writing compels us to compare this body of writing with the corpus of colonial travel writing which preceded it, and against which it is presumed to react in different ways. Colonial travel literatures were inextricably linked with Orientalism as Edward Said defined it. Said remarked that, “everyone who writes about the orient must locate himself vis-a-vis the orient.” Clearly, colonial writers located themselves in a space suffused with superiority. It is evident that colonial travel writing operates firmly within the discursive matrix of Orientalism.

As commentators like Homi Bhabha have pointed out, the relationship between the Western narrator and his Other is characterized by a deep ambivalence “the Other is both an object of attraction and repulsion at the same time resulting in the simultaneous generation of narcissism and paranoia. What we find in colonial travel literature is a narrative authority acquired and established through the juxtaposition of a set of binaries” superior culture/ inferior culture, modernity/primitivism, enlightenment/darkness, scientific world view/ superstition. Post-colonial travel writings seek to unsettle these binaries.

We must, of curse, be on our guard against seeking to establish a simple contrast between colonial and post-colonial writing. Colonial travel is not monolithic any more than post-colonial travel writing is. There are obvious discrepancies within colonial travel writing as well. For example, Flaubert is generally regarded as a travel writer of distinction. However, critics have pointed out that that his texts have become a site of an ideological split. On the one hand, there is a desire to transcend the power relations of Orientalism through non-participation; on the other, the textual display of its impossibility.

Post-colonial travel writing extends, expands, subverts and repudiates colonial travel writing, and one arena in which this is clearly manifest is that of narrative authority. Let us consider the travel writings of Amitav Ghosh who enjoys a wide reputation as a novelist of the first importance. His books such as “In an Antique Land” and “Dancing in Cambodia,” At Large in Burma; testify to this fact. “In An Antique Land” published in 1992 is sub-titled, “history in the guise of a traveller’s tale.” This book represents the confluence of travel, archival investigation, anthropology and fictional recreation.

The author has a remarkable ability to lead the reader forward with an irresistible narrative flow. In this work, he discusses his field work in the Nile delta; in doing so, he comes across a historically significant connection between the Mediterranean, Middle East and India. This historical investigation combined with the author’s travels from India to Egypt” both Third World countries with a long history. In the Cairo archives, Ghosh uncovers a narrative of an Indian traveller to Aden; he is a business employee of a Jewish merchant living in Mangalore, India. As the author explores the developments of the twentieth century, he also succeeds in bringing out vividly the close contact that existed among Arabs, Jews, and Indians through instrumentalities of trade and travel. In this book, the way history and anthropology buttress the travel narrative constitutes its defining feature.

Our focus here is on the ways in which travel writers purchase a sense of narrative authority. There are three important ways, to my mind, through which the writer has acquired narrative authority. The first is through the encircling of cultural commonalities and shared social experiences of the observer and observed. Unlike in the colonial travel writing, where the observer defiantly occupies a privileged space, in this text no such asymmetrical relationship exists. For example, the narrator is described as a “student from India” a guest who had come to Egypt to do research. It was their duty to welcome me into their midst and make me feel at home because of the long traditions of friendship between Egypt and India.

“Our countries were poor, for they had been ransacked by imperialists, and now they were both trying in very similar ways to cope with poverty and all the other problems that had been bequeathed to them by their troubled histories.”

The second way in which Amitav Ghosh succeeds in securing narrative authority is through the purposive display of his sympathetic understanding of the language, the history, the culture and social structure of Egypt. Unlike colonial travel writers, and some post colonial writers as well, who possess little or no understanding of, and even less admiration for, the cultures they are writing about, Ghosh intimates to us his profound comprehension of the culture that he is dealing with.

Third, some of the rhetorical strategies and representational devices that Ghosh deploys enable him to invest his narrative voice with a greater sense of intimacy, cordiality, and authority. In the standard travel narratives as we have come to know them, there is a clear and unmistakable division between the observer and observed, the writer and the native informant. This is clearly not the case with Amitav Ghosh’s text; there is almost a role reversal and Ghosh becomes an informant and the observed, as for example when he ends up as the target of numerous queries regarding the Hindu culture by Egyptian interlocutors. At one point, he is forced to defend India against the charges of backwardness by pointing to its advances in military technology.

Amitav Ghosh’s, “In an Antique Land” presents us with some interesting textual strategies that enable him to retain a firm hold on his narrative authority. These devices and strategies are in sharp contrast to those deployed by colonial travel writers. His “Dancing Cambodia, At Large in Burma,” though a slighter work than the former, repays close reading. Once again Ghosh has succeeded in acquiring a sense of authority by reinforcing his sympathetic and intimate understanding of Cambodian history and culture.

Passages such as the following illustrate this point. “I heard one such from a Cambodian conservation worker called Kongsarith. One afternoon, he was telling me about some of the legends depicted in Angkor Wat’s magnificent bas-reliefs: the primal myth of churning the Sea of Milk: the legend of Vishnu in his tortoise-avatar: of the doomed Abhimanyu trapped in a battle formation that he had learned to enter but not escape: the death-god Yama ruling over his tormented shades. The stories were all familiar to me, of course, some in the misty way of tales told by a grandmother; others in the manner of texts learned under the threat of a tutor’s cane and quickly forgotten.”

As we sharpen our analytical interest in post-colonial writing, travel literature produced by post-colonial writers should stir our imaginations and promote close study. A number of Indian-born or Indian-linked writers such as V.S. Naipaul, Salman Rushdie, Amitav Ghosh, Vikram Seth, Pico Iyer have authored travel narratives that are compellingly readable and offer useful points of contrast with colonial travel literatures.

Encounters – by Prof. Wimal Dissanayake

Vesak weekend at Jetwing Hotels Sri Lanka

Vesak weekend at Jetwing Hotels

hills-kc-kandyperaheraVesak festival is celebrated for many reasons not just by Buddhists but Sri Lankans who belong to other religions by decorating their houses, public places and organizing various cultural events of a celebratory nature throughout the island.

Jetwing Hotels, which is always at the forefront of multi-cultural events in Sri Lanka will also be part of this significant week with offers that will appeal to those who wish to commemorate this festival both spiritually and culturally.

As the Vesak holidays fall on Thursday and Friday this year, Jetwing Hotels provide a tempting four day weekend getaway for family and friends.

A crucial part of the Vesak festival is the Vesak lantern. Jetwing Hunas Falls will be organizing a Vesak Lantern display during the Vesak holidays for its guests both Sri Lankan and foreign.

Another feature of the festival would be ‘Vesak Pandals’. This popular Vesak attraction will be part and parcel of the celebrations at St. Andrews Hotel in Nuwara Eliya as there will be a Pandal exhibition throughout the weekend. The entertainment will also consist of Bhakthi Gee, which are Vesak devotional songs, in the lobby of the hotel on the 27 and 28 May. There will be a special vegetarian dinner buffet corner for the devotees.

However if you are looking for a more intimate religious experience then Jetwing Vil Uyana will be the ideal escape for the spiritually inclined. On the evening of the 27th, there will be an introduction to Vesak, followed with a presentation by the Jetwing Vil Uyana naturalist at Sulang Café and Mock Tails with free Canapes.

Sulang Island will host Bhakthi Gee and thereafter house guests will be the privileged judges of a Vesak Lantern competition organized by the hotel. On the day following Vesak (28 May) Jetwing Vil Uyana has organized a pilgrimage to the Enderagala Wanasenasuna Monastery for a quiet time of meditation with the monks in the monastery. The hotel will provide a vegetarian packed lunch for all the pilgrims at the Enderagala Temple. This is a unique opportunity for the spiritual enthusiast during the Vesak holidays and all who are interested should wind their way down to Jetwing Vil Uyana in Sigiriya during the weekend.

Jetwing Beach in Negombo, also offers a long weekend special during the Vesak holidays. Diverse culinary delights will be on offer during the weekend. The lunch menu will range from seafood or traditional Dutch lamprais to a characteristic Jetwing Beach buffet on the 27 and 28 respectively.

Likewise dinner on the day of Vesak itself will consist of a multi-cultural Vegetarian experience ranging from Indian and Sri Lankan to Thai, Chinese and Japanese cuisine. Fabulous offers will be available on Saturday and Sunday for those who wish to partake in the Beach barbeque and the Jetwing Beach Buffet.

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Tourist numbers to Sri Lanka soars Sri Lanka

Tourist numbers to Sri Lanka soars

flickr_thebigdurian_hikkaduwa_beachSri Lanka is witnessing an upswing in tourism. The island with abundant natural beauty is luring visitors, particularly from India, not just with sun, sand and sea but also with new attractions like Ayurveda and adventure.

“The tourism figures in the first quarter have doubled in comparison to last year, with nearly 16 percent of it being tourist arrivals from India,” said Sri Lanka Tourism Promotion Bureau Managing Director Dileep Mudadeniya.

“After the historic defeat of terrorism, the tourism industry has been on the rise with increased interest from foreign tourists as well. Tourism is finally seeing an upward trend. I’ve been working non-stop since December. Usually I used to work for just 18 days a month, but after the war ended there has been an upswing in tourists and thus more work for me,” said National Tourist Guides organization Secretary General Wije Manawadu.

“We are looking at 2011, which we call the year of Sri Lanka. We are focusing on bringing close to 1.5 million tourists to the country by that time.”

“At the moment we have close to 14,500 hotel rooms in the country. The government is trying to bring it up to close to 50,000 by then,” he added. Developmental programs and marketing strategies are being worked out to lure as many foreign visitors as possible.

“Vigorous promotions in terms of trade and consumer fairs will take place in our key markets; this includes Britain, the Middle East, India, France, Germany and China.

The communications campaign will also be launched in these markets,” said Mudadeniya. “Traditionally the product offering has been restricted to sun, sand and sea. However, now, new product offerings are being developed to improve the experiential component of tourism. They include Ayurveda, wildlife, eco-tourism and adventure tourism, to name a few,” said Mudadeniya.

Even tourists are happy to be in the country that boasts of beautiful, clean beaches, tempting water sports, breathtaking mountains, bounteous rivers and waterfalls and an abundance of wildlife.

“I’m here for the first time and I have to say that it’s one of the most beautiful places I’ve visited.

It’s hot here no doubt, but the scenic beauty is breathtaking. I’m enjoying my time here,” said Linda Christopher who is from London and staying at the Mount Lavinia hotel.

Jasmine Shankar from India said: “I had planned to come to Sri Lanka with my husband four years ago, but everyone discouraged us because of the terrorist problem here. I’m glad that finally now, when it’s over, we have got a chance to come here and see the place. It’s beautiful.”

The country is also pinning its hope on the International Indian Film Academy (IIFA) Award that will take place in Colombo from June 3-5. The number of visitors is expected to increase manifold during the event.

“This event will help us change our image internationally and will confirm that we can host an event of a big magnitude,” said Tourism Ministry Secretary George Michael.

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Luxe Asia hosts FAM tour to Sri Lanka Sri Lanka

Luxe Asia hosts FAM tour to Sri Lanka

luxe_asia_tour_sri_lankaLuxe Asia, the latest venture by Expolanka Holdings, recently hosted a familiarisation tour for 15 top tour operators from North India.

Organised in partnership with Akquasun group, a major consolidator in the Indian travel industry, the tour was focussed on exploring the cultural triangle. Tours for Indian tourists have predominantly included Colombo, Kandy, Nuwara Eliya and Bentota and these destinations are well known to Indian tour operators and tourists alike. The addition of Luxe Asia by Expolanka while having another travel subsidiary was to further segment the growing opportunities of the tourist industry, the company said.

“Despite 100,000 Indian tourists frequenting the shores of Sri Lanka, only a handful is taken to the Cultural triangle due to the relatively short duration of their holiday. We plan to open up this region and show them the potential of this area not just for regular tourists but also for incentive travellers” said Athif Bawa, Manager of LUXE ASIA.

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Sri Lanka hotels ready for tourist influx Sri Lanka

Sri Lanka hotels ready for tourist influx

Chaaya-village-hotel--sri-lanka(Harshini PERERA) – Sri Lanka is equipped with 14,000 rooms in 250 hotels to cater to half a million tourists from various destinations now.

The present capacity of the leisure sector will be sufficient to meet the current requirement but these hotels need to be refurbished. Considering the target of 2.5 million tourists by 2015, the present capacity of accommodation will not be sufficient, a senior tourism official said.

Some of the hotels have already started refurbishment and others should also get started, Sri Lanka Tourist Development Authority Director General S. Kalaiselvam told Daily News Business. “Tourists arrivals was 2 percent in 2008 and 2009 but in the first three months of this year it increased to 20 percent. Fifty percent of the hoteliers should go for refurbishment soon,” he said.

He said that at present Hotels in the Northern and Eastern part of Sri Lanka do not cater to the demand. It is expected that in 2012 numerous hotels will come up in these areas. The “Sri Lanka Tourist Development Authority is in the process of identifying locations for tourism in the Northern and Eastern areas. The selected land will soon be leased out to build hotels,” Kalaiselvam said.

“We have already developed two islands for tourism in Kalpitiya and will call tenders for the rest of the six islands in the future,”he said. He said most of the hoteliers today are investing in North and East.

The hotel school in Colombo is well-equipped with facilities to train the necessary staff for the industry.

He said hotel schools in Kandy, Anuradhapura, Bandarawela, Koggala will more effectively cater to the industry. The salary scales in the hotel industry have also gone up while a person’s salary is ultimately decided by the hotel.

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