SriLankan Airlines, the award winning national career of Sri Lanka yesterday launched a new frequent flyer program called ‘SmiLes’ to add more value to its loyal customers.

According to the Head of Worldwide Passenger Sales, Manoj Gunawardena, the program commences April 1 offering a wide range of rewards to the airlines loyal passengers. “SmiLes will be positioned as the frequent flyer program that rewards and delights,” Mr. Gunawardena said commenting on the new program.

The new program will offer three categories of membership, Gold, Silver and Blue, based on the accrued miles of travel. All members can exchange their miles for rewards such as free air tickets and other benefits such as excess baggage, pre assigned seating, priority waiting lists, family bonus, etc.

The membership can be obtained by filling out a form available at any SriLankan ticketing office worldwide, onboard the aircraft and most travel agencies too. Those members of “Skyward”, the existing frequent flyer program that ends on March 31 can transfer their miles to the new program.

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